FarmTrace, a cloud-based farm management tool based in Tzaneen, Limpopo and Stellenbosch, Western Cape, has announced a significant equity investment from Secha Capital and Hassium Capital to expand its capacity and enhance customer success. FarmTrace is a unique software that provides a diverse range of tools to help farmers manage their operations, integrating all production activities into a single management platform. This digital data aggregation enables farmers to monitor and control their operations from anywhere in the world. The system offers customization, fitting into farmers’ existing processes, and digitizes their manual practices into actionable data, making them more efficient, productive and profitable.

FarmTrace’s solution provides management with an accurate, holistic and live view of their entire farming operation to improve yields and increase efficiencies across all aspects of the farm. With the FarmTrace team knowledge about the key pain points in farming operations, they have developed a solution to solve them, becoming the backbone of farming operations, a vertical operating system that integrates across all data and processes on the farm. Farmers adopt FarmTrace because it was built by farmers, and for farmers.

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Secha Capital and Hassium Capital’s Managing Directors, Brendan Mullen and Howard Saffy, respectively, are excited to support FarmTrace on their journey and be part of their growth in South Africa and beyond. They met FarmTrace three years ago when the company worked with several local macadamia and citrus farms, and the feedback from the farmers was incredible. FarmTrace is uniquely positioned to grow as farmers adopt technology in their farming and business practices.

FarmTrace co-founders, Jacques du Plessis and Werner Lategan, expressed their excitement at the investment and partnership, saying that it will bring about the next wave of farming cost savings, yield and efficiency improvements. With this capital, FarmTrace will serve more farms, more products and more geographies, ensuring that they can help farms grow sustainably and profitably. This investment and partnership will not only ensure that FarmTrace can help farmers profitably position their operations for generations to come, but it also unlocks sustainable growth in the local agribusiness sector by increasing exports, increasing local employment and reducing food waste.