(Credit to Matthew J. Grassi for his Q&A with Paul Welbig on AgWeb, September 26, 2024)
Paul Welbig, New Holland Agriculture’s Director of Precision Technology, isn’t your typical tech executive. With a background rooted in agronomy and a passion for helping farmers, he’s spent nearly 30 years bridging the gap between technology and practical farming. Matthew J. Grassi from AgWeb recently sat down with Paul to discuss his journey, leadership philosophy, and vision for the future of agriculture.
From his early days as a retail agronomist to his leadership roles at Raven Industries and now New Holland, Paul has witnessed firsthand the transformative power of precision agriculture. “Innovation is a continuous journey,” he emphasizes, reflecting on his experience. “It’s about constantly seeking ways to improve, whether through new technologies or refining existing processes.”
Paul’s leadership style is grounded in clear communication and a shared sense of purpose. “People need to understand the ‘why’ behind what we’re doing,” he explains. This approach, coupled with his hands-on attitude, fosters a strong sense of teamwork and encourages everyone to take ownership of their contributions.
When asked about the best advice he’s received, Paul shares two gems: “Never get too comfortable” and “Listen to your customers.” These principles highlight the importance of adaptability and customer-centricity in the ever-evolving world of agriculture.
For those embarking on an agricultural career, Paul offers sage advice: “Stay curious, ask questions, and never stop learning.” He stresses the importance of embracing technology and building strong relationships through active listening.
Looking ahead, Paul believes automation and robotics will be pivotal in addressing labor challenges and enhancing efficiency. He encourages farmers to stay informed and embrace these advancements, recognizing their potential to make farming more sustainable and profitable.
Paul Welbig’s insights offer a compelling glimpse into the future of agriculture, where innovation, collaboration, and a customer-centric approach will drive success. His journey and philosophy serve as an inspiration for anyone passionate about using technology to empower farmers and shape a more sustainable future for the industry.
